Hello friends,
Campaign management encompasses the creation, delivery, tracking, and measuring of merchandise-specific marketing campaigns across all retail channels. This includes the creation of the messaging and promotional campaign, as well as response measurement. According to Aberdeen data, only 25% of retailers reported that they possess the ability to create a cohesive product, promotion, and pricing strategy for all channels. This lack of a cohesive channel strategy can lead to a broken message and a non-unified retail brand. Coordination of product, pricing, promotion information, and digital asset management is critical for seamless cross-channel product presentation, updates, and selling on the shelf.
By participating in this brief survey, you will be able to see how your experiences in campaign management compare with those of your peers, benchmark your performance, and see how you can achieve Best-in-Class results.
My name is Chris Cunnane, a Senior Research Associate at Aberdeen Group, and I am conducting a survey that will help companies such as yours determine the Best-in-Class procedures for campaign management. Your participation is a vital part of the report development, and serves as the foundation of Aberdeen's research. If your company is planning on implementing a campaign management solution, or is simply evaluating the potential benefits, we would appreciate your feedback in this brief, 10-minute survey.
In appreciation for sharing your time and thoughts with us, we will provide complimentary access for you to the full benchmark report as soon as it is published (a $399 value).
Individual responses will be kept strictly confidential, and data will only be used in aggregate.
We look forward to hearing from you, and greatly appreciate your time and participation.
Sincerely,
Chris Cunnane
