Marketing Plan for Pulse Smartpen -
Presentation Transcript Marketing Plan
Presenters Pete Rooke Renee Lin Jacky Chen Marshall
RX Joe’s Experience
10:00 : Joe takes out his note and turn on his digital recorder. 10:25 : Joe misses an important example when he tries to write down everything professor says.
19:00 : Joe lies down on the couch and turn on his 32” HDTV, leaving his note in the bookcase. 2 months later, mid-term is coming…
10:00 : Joe goes through his notes and find many unclear points. 10:20 : Joe plays his recording files and tries to find out what did the professor say.
10:40 : After 20 minutes, he finally gets the example Dr. P said. 11:30 : Joe sees a term “SMST” and does not know what it is. He recalls that Dr. P said few weeks ago. He flips around his notes to get the explanation.
11:40 : Joe finds the note after 10 minutes.
11:55 : He finds he missed a class and needs to borrow notes from Luke.
12:30 : He gets the notes from Luke and heads to FedEx Kinko to get a copy.
Pain Points Joe feels that his learning experience would be more productive if there is a tool to
a) share notes easily on the web.
b) search through the notes.
c) remind him of what was talked about in the class.
d) link the audio recorded in the class to the notes. Digital Pen ( EPOS, Anoto ) Handwriting Recognition S/W with EPOS, Anoto Digital Voice Recorder (Sony, Olymbus, Panasonic) ?????????? His Options are …..
Introducing…. Giving Voice to your Notes The Pulse Smartpen is a computer embedded in a pen that captures handwriting and simultaneously records audio, synchronizing it to the writing. This is particularly useful in taking notes during a class or conference. The Pulse Smartpen comes in two versions: the 1GB model with 100 hours of audio storage and 16000 pages of digital notes, the 2 GB model doubles the storage .
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